Assured Direct Ltd LONDON


Assured Direct Ltd is a private limited company situated at 85 Great Portland Street, London W1W 7LT. Its total net worth is valued to be roughly 0 pounds, and the fixed assets that belong to the company amount to 0 pounds. Incorporated on 2018-05-18, this 5-year-old company is run by 1 director.
Director Jennifer R., appointed on 01 July 2022.
The company is officially categorised as "other business support service activities not elsewhere classified" (Standard Industrial Classification: 82990). According to CH data there was a name change on 2022-05-17 and their previous name was Mycall Ltd.
The latest confirmation statement was sent on 2023-05-17 and the deadline for the next filing is 2024-05-31. Likewise, the statutory accounts were filed on 31 May 2022 and the next filing is due on 29 February 2024.

Assured Direct Ltd Address / Contact

Office Address 85 Great Portland Street
Town London
Post code W1W 7LT
Country of origin United Kingdom

Company Information / Profile

Registration Number 11369627
Date of Incorporation Fri, 18th May 2018
Industry Other business support service activities not elsewhere classified
End of financial Year 31st May
Company age 6 years old
Account next due date Thu, 29th Feb 2024 (56 days after)
Account last made up date Tue, 31st May 2022
Next confirmation statement due date Fri, 31st May 2024 (2024-05-31)
Last confirmation statement dated Wed, 17th May 2023

Company staff

Jennifer R.

Position: Director

Appointed: 01 July 2022

Mark R.

Position: Director

Appointed: 30 September 2021

Resigned: 07 August 2022

Jenny R.

Position: Director

Appointed: 10 December 2019

Resigned: 01 March 2021

Alan P.

Position: Director

Appointed: 28 February 2019

Resigned: 10 December 2019

Jennifer R.

Position: Director

Appointed: 18 May 2018

Resigned: 28 February 2019

People with significant control

The list of PSCs that own or have control over the company includes 4 names. As we researched, there is Jennifer R. The abovementioned PSC and has 75,01-100% shares. Another entity in the PSC register is Jennifer R. This PSC owns 75,01-100% shares. Then there is Alan P., who also meets the Companies House requirements to be indexed as a person with significant control. This PSC owns 75,01-100% shares.

Jennifer R.

Notified on 1 July 2022
Nature of control: 75,01-100% shares

Jennifer R.

Notified on 1 December 2019
Ceased on 1 March 2021
Nature of control: 75,01-100% shares

Alan P.

Notified on 28 February 2019
Ceased on 1 December 2019
Nature of control: 75,01-100% shares

Jennifer R.

Notified on 18 May 2018
Ceased on 28 February 2019
Nature of control: 75,01-100% shares
75,01-100% voting rights
right to appoint and remove directors

Company previous names

Mycall May 17, 2022
Ctr Assistance March 15, 2021
Affinity Sales And Marketing December 10, 2019
Affinity Sales March 11, 2019
Warranties Plus August 2, 2018

Annual reports financial information

Profit & Loss
Accounts Information Date 2019-05-312020-05-312021-05-312022-05-31
Balance Sheet
Current Assets 10 1775 1494 721
Net Assets Liabilities10014 72310 2509 003
Other
Average Number Employees During Period1122
Called Up Share Capital Not Paid Not Expressed As Current Asset100100100100
Creditors 20 00020 00020 000
Fixed Assets  9 5016 176
Net Current Assets Liabilities 10 1775 1494 721
Number Shares Allotted100   
Par Value Share1   
Provisions For Liabilities Balance Sheet Subtotal 5 0005 000 
Total Assets Less Current Liabilities10010 27714 75010 997

Company filings

Filing category
Accounts Address Change of name Confirmation statement Gazette Incorporation Officers Persons with significant control Resolution
Change of registered address from 85 Great Portland Street London W1W 7LT on 14th February 2024 to 7 Bell Yard London WC2A 2JR
filed on: 14th, February 2024
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